CBS Sports Fantasy Football
Print | Web | Social
CBS Sports wanted to expand its user base (aka, find a bunch more people to play in its fantasy football leagues). And that meant finding a new audience of folks who wouldn't normally play. So we created this super-fun "Who You Got?" campaign, based around the central question — and challenge — that lie at the heart of the fantasy experience. The effort included print ads for awareness, an immersive web experience for engagement, and social channels like Facebook for sharing.
PRINT ADS
WEB EXPERIENCE
FACEBOOK GAME